The Origin Story of Coca Cola

John pemberton enlisted in the confederate army when the civil war broke out. He suffered a severe, sabre wound to his chest and began experimenting with alternatives to morphine. The resulting beverage was sold to war veterans suffering from pain, drug addiction and depression. When atlanta introduced prohibition legislation in 18 86, pemberton removed the alcohol element,. add carbonated water instead, and sold it as a fountain drink rather than a medicine. And that's where we pick up the original origin story. It's an origin story with an origin story.