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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Four Steps to Creating Blue Oceans
A 150-year-old financial services group that we'll call European Financial Services, EFS, is one of the companies that adopted this process. The resulting EFS strategy yielded a 30 percent revenue boost in its initial year. Process builds on the six paths of creating blue oceans and involves a lot of visual stimulation to unlock people's creativity.
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