2min chapter

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Listen to Disney Characters Talk About Targeted Advertising

CYBER

CHAPTER

How Many Vidios Did You Happen to See?

The article only really talks about three of them, and a kind of split into two camps. The first one is ones where there are very funny disney characters talking about the virtues of online apvertising. And these were internally developed by disney and only meant for internal consumption by disny sales employees. But they're not for public consumption. Then the other set of videos includes a lot of star wars branding, you know, or two detos in there may be seefr o, some storm troopers as well. These vidios show that disney wants to be the provider of the technical, inpra structure that can facilitate advertisements adtec. That is what makes the sum different

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