The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Understanding Pricing Strategies: The Truth Behind Discounts

This chapter delves into the concept of discounting in sales, arguing that it can detract from the significance of net price. It examines the differences between list price and net price while discussing how companies tailor prices to meet buyer needs in a competitive market.

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