The Brief and Tumultuous Life of the New UC Logo
99% Invisible
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The University of California Logo
Korea: I think that the seal is fantastic, because when we need to have the full weight and gravitas of the university behind a budget book or behind a proclamation by the president. But we don't always want that gravitas. It's like having a tuxedo and being forced to wear it every single day. Do you feel like the logo should be able to stand on its own? When I just see it, this does not scream to me, you see. Like I don't...
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