Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology cover image

David Wu (Maveron) - The Reinvention of Entertainment, The Founder Scorecard, and the Lessons Learned From Building a Houseboat and Cruising Down the Mississippi

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

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How Do You Think About Onliine Custom Acquisition Costs?

Onliine custom acquisition costs in this current climate, since it's becoming increasingly more competitive. 40% of besy dollars is actually going straight through companies directly to gogo and fase book. And i think tat tatthat's a tough treadnell to be on, especially early. Most people are going to start using paid marking as one of the the weapons in in their strategy. But we always do look at tactal devy ratios.

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