How to Unite Creativity and Rigidity in Your Business Strategy

Testing might sound like a very analytical activity, but it’s actually one of the most creative things you can do when developing a strategy for your business or organization. In this conversation, Jennifer Riel, IDEO’s Global Director of Strategy, breaks down ways to test your assumptions, build confidence, and weed out poor choices before rolling out a new strategy. View the full recap at ideou.com/blog.