2min chapter

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#41 The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Founders

CHAPTER

How to Come Up With a Business Idea

Mark and Ben Horowitz came up with the idea for LoudCloud together. They were trying to connect an AOL partner to the AOL e-commerce platform. The site would crash because it couldn't handle the traffic load, they say. This is right before the burst of Netscape.com.

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