The Rise of Wellness Influencers

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Social media has been and continues to be a huge democratization of voice. But it's at the same time was also a result of there aren't many jobs. You need to kind of figure it out yourself. And this content like hustle culture content. The traditional pathway to success has been obliterated because we were living in a whole new world that seems like a viable option for people.

What do we mean when we talk about "Wellness"? We know that it’s a multi-billion dollar industry built on products and services centered on “self-care”, and we also understand that to be "well", means much more than purchasing the latest green powder from Whole Foods.

This is part 3/3 in our series unpacking the complex topic of what it means to work, take part, and profit from the (capital W) Wellness industry.

This week Michelle and Wallis are musing on the demise of a specific type of “Wellness” consumerism if it’s gone for good, why it matters, and what this means for the future of the complex and weighty world of “Wellness”.

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