Wine has only a puny 1% share of India's $30 billion alcoholic beverage market. The country is pretty big on hard spirits such as whiskey, and this category accounts for 70% of liquor consumption. Back in 2000, all the wine was imported. People only sipped wine at 5 star hotels.
Acclaimed Indian winemaker Sula Vineyards is launching its IPO today. So we want to talk about wine in today’s episode for 12th December 2022.