5min chapter

The Leader Factor cover image

Where Great Culture Starts

The Leader Factor

CHAPTER

How to Change Culture

Timothy Stanley: Changing culture means that we're gonna go down to the behavioral level. We're going to change patterns of shared behavior, which we call norms. How fast does it take to change culture? It takes 24 hours or less, he says. He tells a story about his college football team and how they changed their norm after building a new weight room.Stanley: You can do it very quickly at the front end to change the norms, but the back end's going to take time.

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