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Challenges of Product Management in an Enterprise Org - Daniel Elizalde on The Product Experience

The Product Experience

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How to Create Strategic Alignment in Enterprise B2B

When you talk about creating strategic alignment, again, you've got some very clear, actionable things to do. What I call the innovator in the book is the person responsible for driving a new product initiative all the way. And so depending on your situation, it's going to be a different people that you need to involve. The idea is that if everybody is aligned on the problem you want to explore, as you start exploring the problem, it's a lot easier to get that buy-in and then that continues funding.

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