The Short Term, Everything Goes the Way With the Customer

We waited on some self serve capabilities early on. We then built them. They're built their live. People can end it and sell ser but in the beginning we said, hey, we're going to help you do this. That created magical experiences when folks could say i don't have exit intent motels on my side. I'd like to do them. But then when they want to make a text change, to do that through a service that can take longer and be less magical. And so we created and continued to create new tools for them to be able to do simpler stuff more easily while being able to do technically more complex. It's not the technical complexity that drives the value