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3min chapter
Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals
IT Visionaries
Are You Writing Good Sofor?
"We spent a lot of time thinking about this and reflecting on it, but then we try actually to generalize this further than just the people who happen to work at 37 signles right now," he says. "There is almost no topic, individual scope, topic, that i cannot distil a good version of what i want to say about that in two pages" He adds: "If there's anything hate, it's a 600 page tome about something that could have been, if not a tweat than a block post"
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