11min chapter

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Jay Van Bavel on Social Media Tribalism, AI Influences, and Psychological Impact of Online Engagement

Lead-Lag Live

CHAPTER

The Complexity of Personality and Psychology in Business

This chapter critiques the limitations of personality assessments like the Myers-Briggs Type Indicator, arguing they overly simplify human traits. It highlights the relevance of psychology in business education at institutions like Stern School of Business, detailing its importance for effective management and leadership. Additionally, the chapter discusses advancements in psychological research methodologies, particularly the role of AI in sentiment analysis, showcasing how these innovations enhance the study of human behavior.

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