Elliot Turner - Growth At A Reasonable Price Defined
The Business Brew
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The Impact of Twitter's Ad Stack on User Growth
Twitter wasn't built as Twitter. They were built as a gateway to communicate through SMS. The site that's Twitter dot com was an acquisition. Their ad stack were like five different acquisitions slapped together. And so, you know, when they had to work on safety first, in contrast to fixing their foundation, I think it absolutely translated into like reigniting user growth.
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