You have to distance yourself from the hype and be wary of it but sometimes you can do this like physically so Warren Buffett's a perfect example he has his office in Omaha. When you're in the hype machine you're susceptible to groupthink and extremely popular delusions and the madness of the crowd right? So that's why I chose LA but not only LA but El Segundo because it's cheap there and it's still close enough to these hot places like LA and San Francisco to get good talent, says Peter Teal.
Do you get distracted by shiny objects? Always looking for something new to replace the thing that was new yesterday? (yes, you're crazy). At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique: High motivation, crave new technology, new developments, and no fear of starting new things. It's called shiny object syndrome because it's the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For entrepreneurs, rather than literal shiny objects. Shiny objects may be business objectives, marketing strategies, clients or even other business ventures. In today's podcast, I show you how to BEAT the shiny object syndrome by implementing 9 practical steps you can take immediately.
Full blog post here: https://www.consulting.com/channel/shiny-object-syndrome-the-cure