6min chapter

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

314: Bill Carr, What drives Amazon’s success? (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

CHAPTER

The Ebook Business Was a Poetic Little Business

In 2004, there were only about 20,000 ebooks to choose from. Movies and TV shows were nowhere to be found on the scene. Jeff Bezos decided not to build an iTunes iPod knockoff for the simple reason that customers already have that option. He wanted a device that people would read their book on. And what would that look like? How do we create it? That's why we did this series of meetings over time.

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