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5min chapter
K#553 Chinese E-Commerce: Karos China-Erfahrungsbericht mit K5 CEO Sven Rittau
Kassenzone | CEO Interviews
Chinesischer E-Commerce: Rabatte, Konsumverhalten und Cross-Border Herausforderungen
Dieses Kapitel analysiert die Besonderheiten des chinesischen E-Commerce, insbesondere die Rolle von Rabatten und die Ansprache unterschiedlicher Einkommensgruppen. Außerdem werden die Herausforderungen und Chancen des Cross-Border Handels sowie die Entwicklung des Konsumverhaltens in Bezug auf Gruppenkäufe und direkte Fabrikverkäufe thematisiert.
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