Episode 39: Ustav Agarwal- How to enter new markets
The One Percent Project- Entrepreneurship, Leadership & Resilience
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How to Launch a New Market?
When ober launched india, for the first two years, and ola was just doling out smart fones for freepost. When i was launching tarker, none of these drivers had smart phones. How did we get these guys equipped them with smart pones? So it might seem like a small problem now, but when you're given the challenge of going into a new city or a new country, where going to growt fame works? You remember how india had micromax back in two thousand 14 15 sbandis having local man like local handsets,. ter wbing, manufactured in china; ther were local, local brands. And so
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