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369. A Good Idea Is Not Good Enough

Freakonomics Radio

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Uncharted Power - A Story About the Power of a Good Idea

A socker ball captures kinetic energy that builds up as it's being kicked and turns it into enough electrical energy to power a reading light. Jessica matthews has raised seven million dollars in venture capital for her company uncharted power. The socket ball and the jump rope didn't turn out to be durable enough, but matthews is pushing her company to work on a larger scale the electrical grid self.

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