
Rebound Rally, Disney Falls Despite Beat, Shopify Soars: Its President Talks Earnings and AI 8/7/24
Squawk on the Street
00:00
Harnessing AI for Operational Efficiency and Marketing Success
This chapter explores how AI is transforming Shopify's operational efficiency and marketing strategies, including a successful experiment that boosted customer engagement. It also discusses the importance of AI tools for merchants in decision-making and provides insights into capital markets and investment strategies.
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