4min chapter

Modern Wisdom cover image

#589 - 14 Lessons from 5 Years Of Modern Wisdom

Modern Wisdom

CHAPTER

Is Tribal Reaction Antithetical to Effective Behavior Change?

"I realized that one of the reasons that I'd been holding back a little bit in terms of that whole kind of very bombastic out there, flashy communication," she said. "If you want to get people on side with whatever argument or movement it is that you believe, if you really, really understand human nature, you don't want to trigger a tribal response." She added: "Once it like being married to someone that exists like this, it's something I don't want"

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