Podcasts vs Radio - A Different Perspective

Radio is awful for me. It's a very specific kind of medium that's developed over 50 or 60 years a certain way. You have to assume that your audience is turning over every 15 minutes in large number, right? So what does that mean i have to do? I have to restate the same things over and over again. My moment in radio where i knew i was doomed, happened when i had yet another fight with a consultant who told me that everyone in the audience has to know where i stand on every political issue within five minutes of turning on the programme. And so by the time i'm in radio, we want a play some of the creative tools that audio allows you