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How to Build a Meat Box - A Kickstarter Campaign
I didn't think the opportunity was big enough to have outside investors. I thought this was going to be a very small company. So we launched with a Kickstarter campaign. The idea behind the Kickstarter campaign was that we were going to get a whole bunch of pre-orders. And then we were able to order the meat from Nesvigs and ship it to customers. It's amazing how these constraints can actually shape the business that you're in.