The Mixed Economy of Podcasting

Lloyd: I think it is very much a mixed economy when you kind of look at the top 10 performing shows on iTunes. All the production companies are super small or didn't even exist until they decided to create that podcast in particular. Joan and Jerica with Hosho and Pepper Time Productions, the Adam Boxen podcast, posted productions with Off-Menu, Shag Mary Denoid. These are very, very small kind of DIY. In terms of in comparison to the big players, but very much very richly made productions. Is there something about being small that actually gives you an advantage? Lou: There's always processes which are bureaucratic and lengthy, which just make making