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Toy Rivals Play Nice on Movie Deals

Business Wars Daily

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Mattel and Hasbro's Summer Movie Blockbuster

Hasbro and Mattel have signed a multi-year licensing agreement allowing each other to do what was once unthinkable. Hasbro will create Barbie versions of its best-selling monopoly board game later this fall. Mattel, on the other hand, will create Transformers branded versions of its popular Uno card game.

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