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UX Research Leadership - What Are the Skill Sets?
UX researchers need to know more about the rigor that goes into traditional research techniques. We can't test everything in market, which is also another area that I would love for UX researchers to understand. You don't have to be a statistician but know what people are talking about and understand when you should call on the expert. So last year was a big growth year for us because we added that management layer in.