When copies are free, you need to sell things that can't be copied. Hamilton is making so much money on the show itself that they lose $60 million to scalpers and stub hub and resellers every year. Tim O'Reilly's formula of piracy: Piracy is a taxation for success. Most people, most authors, most musicians are dealing with obscurity. They would like that. He'd be thrilled to have enough that they're going to be pirated. Oh, this one. So, we'll put my book up as a PDF. I do think that can be right. Exactly.