The rise and fall of a Suzhou soft serve baron
ChinaTalk
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The Sweet Journey of Ice Cream in China
This chapter explores the evolution of the ice cream industry in China, focusing on the introduction of Mr. Softy and its journey from an inspired idea to a booming business. It highlights the challenges faced, such as local regulations and the need for effective supply chains, while also reflecting on cultural influences that shaped consumer preferences. Through personal anecdotes and strategic decisions, the narrative emphasizes the significance of networking and adapting to local markets in the success of this unique venture.
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