I would say there's two levels. There are the ones where it's really obvious that this is the product that my audience would love and we go deep with that company. And then, if I'm mentioning a book I'll pop in the affiliate link anyway. So there's almost two tiers. One will convert much better. You can get to trust that audience a little bit or trust that product even more. All these things play a big role in the overall sort of story that you're telling about how this product integrates into your brand.

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