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4min chapter
Why Clear Brand Messaging Wins with Ben Guttmann
On Branding Podcast
The Power of Clear Brand Messaging
This chapter explores the significance of effective brand messaging using examples like Apple's iPod and Microsoft's Zoom MP3 player. It emphasizes the importance of focusing on benefits rather than features and using empathetic messaging to connect with customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode