Ford CEO Jim Farley on building the electric F-150 — and reinventing Ford
Decoder with Nilay Patel
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The Electric Evolution: Ford's F-150 Lightning
This chapter explores the launch of the Ford electric F-150 Lightning, emphasizing its competitive pricing and innovative features that aim to enhance accessibility for consumers. The podcast delves into Ford's potential future as an electric vehicle manufacturer, highlighting the role of tax credits, the importance of maintaining customer loyalty, and the challenges of infrastructure. It also discusses the strategic advantages Ford holds in the evolving EV landscape, including charging technologies and design contrasts with competitors like Tesla.
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