How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter explores Netflix's cutting-edge use of AI to integrate branded products into its scenes, setting a new standard for digital marketing. It juxtaposes this with Amazon Prime's traditional strategies while predicting significant shifts in how brands connect with consumers in the future.
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