8min chapter

Banking Transformed with Jim Marous cover image

Desire for Data-Driven Personalization Unites Demographic Segments

Banking Transformed with Jim Marous

CHAPTER

Personalized Banking for Teens

This chapter explores the significance of creating tailored digital banking experiences through data-driven insights. It highlights a successful teen account initiative that promotes financial literacy via personalized rewards and emphasizes the collaboration between financial institutions and tech partners to enhance engagement.

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