Evolutionary Psychology Informs the Social Sciences and the Denial of Science (The Saad Truth with Dr. Saad_835)
The Saad Truth with Dr. Saad
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Resistance to Evolutionary Insights in Social Science
This chapter examines the obstacles faced by evolutionary psychology in being accepted within social sciences, particularly contrasting its reception in business and academic settings. It discusses the ideological barriers impeding the integration of evolutionary perspectives and highlights the historical backlash against evolutionary theory. The importance of understanding human nature in fields like marketing is emphasized, illustrating how neglecting these concepts can lead to failures in engaging target audiences effectively.
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