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4min chapter
The Art of SaaS Investing (with Jake Saper, Partner at Emergence Capital)
ACQ2 by Acquired
How Do You Measure Sales and Marketing Efficiency?
Sales and marketing efficiency is a proxy for market pull. You can't do two orders of magnitude improvement on this metrick. Most sass companies have a 90 day or less sale cycle. If you're going really fast, it's going to be below one. Anrit that could mask it does.
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