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Jim Louderback: The playbook to build & sell $100M+ creator economy startups

The Creator COO

CHAPTER

Evolution of Creator Monetization: From MCNs to New Operator Strategies

The chapter explores the shift in creator monetization from early challenges on YouTube to the rise and fall of Multi-Channel Networks (MCNs) and the emergence of newer operator strategies. It discusses the impact of changing policies and market dynamics on creators and the evolving landscape of the creator economy.

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