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How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
Marketing Against The Grain
Where Be?
Marketing is what most people think entrepreneurship is about. The where be guys think the best product wins and marketing is to explain why we're better. So they see Eric design the new category of mobile first digital communication. And as you may recall, he was the head of engineering at Cisco responsible for the Webex product. They've created more demand in this new category than even they can fulfill.
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