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EP 65 - Product Strategy is Simple with Henry Latham

Product for Product Management

CHAPTER

How Do You Treat Your Book as a Product?

I wanted to detach myself from the art of writing a book or from the outcome I'm trying to get. What is the book there to do? It's to bring more, ultimately help us activate more people to our core boot camp. That's the ultimate goal. Now that can be awareness through someone stumbling across the book themselves. Or it could be awareness through this podcast, for example.

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