2min chapter

99% Invisible cover image

Cooking with Gas

99% Invisible

CHAPTER

How the Gas Industry's Advertising Strategy Changed Over Time

In the 1950s, the gas industry had this ad that featured actors as housewives touting their all gas kitchen and convincing their husbands to buy them new appliances. And so how did the industry's advertising strategy change over time, you know, beyond the now we're cooking with gas? We see this early inception of influencer campaigns before there were really influencers.

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