The Demangen Strategy - Brand and Brand Awareness

When i arrived at gong, we had zero brand awareness. To come into our web side or to know what we're even called, you've got to have heard about us. And we were just getting started without bound. Everybody wants to build an inbound machine, which you have to,. But it's expensive and hard to scale. If you start focusing most of your efforts, or all your efforts, on inbound, you're going to run out of money before you've crated enough traction to be meaningful.