
EP 125: How to Turn Your Knowledge into an Online Business
Work Less, Earn More
00:00
How to Make More Sales With Mass Marketing Tactics
When i was first starting out, i tried to create these couruses and market them to the masses. And it didn't work for me at all. Couldn't sell a single copy of the onland courses i had created. What i later realized was because i was trying to use mass marketing tactics. Those tactics can work when you have a huge audience or a lot of visibility,. But they normally only convert about like half a % of the leads that you get into paying customers. So instead, what you need to do is something that feels really counter intuitive, but go really small - talk to one individual at a time.
Transcript
Play full episode