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Ben Feder of Tencent America on Games Club

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Ad Networks - What's Working and What Not Working?

The concept of data being critical to editorial ad is much more evident on the mobile side than it ise at he said, i also want to play doublis advocate there for one second. I think what a traditional publisher would say, ththe dato argument, which is that a large part of the valueou at of a publisher is actually that of a taste maker. And so if you have truly creative people, the worst thing a publisher can do is tell them what make and it almost always fails.

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