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23min chapter
Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands
The Andrew Faris Podcast
Organizational Structure, Budgeting, and Monitoring
The chapter covers topics such as the unique organizational structure, budgeting process, and monitoring of spend and contribution margin. It discusses the importance of collaboration with the demand planning team and highlights the need for optimization and adjustment based on performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode