4min chapter

The Deep End by ODF cover image

From Personal Health Transformation to Magic AI with Varun Bhanot

The Deep End by ODF

CHAPTER

The Importance of Brand in at Home Fitness Products

The category of connected fitness or at home fitness didn't even exist. People kind of know about just Peloton and that's about it. For us, AI was the differentiator because no one tonal, mirror up all pants on actually for that matter. So really when we think about brand, it's the AI element more than the hardware or the particular.

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