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Helping marketers peek inside consumer minds | Ranjan Kumar @ Entropik

Founder Thesis

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The Importance of Reading Human Beings

When I walked into sales journey of my in my sales the state was very high and I used to close what 80% of the deal that I'll walk into. And then I learned that what are the triggers through which I realized that it is going to close or not. Most of the things that always felt that telling is a very emotional process. In fact, decision making is emotional. We have made decisions as long before we knew we have made decisions. Yeah, that's so true. They are always parallel thinkers and very very quick at this. And you see that with limited information the way they'll be able to make decision is crazy. You know those were the things sort of when

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