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4min chapter
Think you know what consumers want? Think again.
The McKinsey Podcast
Exploring Consumer Spending Trends and Social Commerce Opportunities
The chapter delves into consumer spending trends in emerging urban markets and the rise of social commerce, particularly in the context of secondary cities and online marketplaces. It showcases successful cases of businesses leveraging social commerce and discusses the potential impact of these trends on Western markets.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode