What is the "TikTokification" of Social Media? | Lerer Hippeau Fireside Chat
The GaryVee Audio Experience
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The Shift in Social Media Marketing: Embracing TikTokification
This chapter examines how TikTok is reshaping social media marketing by prioritizing creativity over follower numbers. It discusses the trend of 'TikTokification' and the evolving landscape of platforms like YouTube Shorts and Facebook Reels in response to these changes.
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