The Phantom of Luxury

John Keichor bought his first Ferrari in 2004 and took it to a car dealership. He asked for 120 pounds an hour but the man said he could only do that for four hours. The deal was off, so John went back to Harrods where he found out how much they really were charging him. So now there are no more cars on display at their Birmingham showroom. They've had to cut prices by up to 100 per cent or lose business. But this is not going to stop them from doing it again next year.